The Story of Blankbottle:
Blankbottle offers something for those with an open mind and an adventurous spirit. Winemaker Pieter Walser is passionate about telling stories through his wines—both what’s in the bottle and what’s on the label. His goal is to provide an authentic, personal taste, free from the expectations often associated with specific vintages or styles. Pieter collaborates with skilled farmers and experienced viticulturists across the Western Cape and designs his own labels, ensuring a unique and creative expression in every bottle.
“In 2004, a lady came to my house (then also my office) to buy wine. She asked for anything but Shiraz. “I don’t drink Shiraz”, were her exact words. I poured her a glass of wine. She loved it and bought 3 cases. It was a straight Shiraz.” -Pieter Walser
The Story behind the Label:
“Epileptic Inspiration 2013? You have no respect!”, a Swiss guy told me on a recent trip to Zurich.
Since the beginning of BLANKbottle, I have been designing my own labels. At first, it was because there was absolutely no way I could afford designers. I made use of Microsoft Word, typed BLANKbottle, placed it into a block and played around with the colours – no designing skills required at all. And, to be honest, for the first 10 years I actually didn’t like my labels much (besides maybe the honesty of it). Every year, I would again have to fight off the desire to employ professional label designers.
For those of you who don’t know this: I started having Epilepsy at the age of 30. Then in November 2013, whilst not on medication, I had another huge epileptic fit (the second one ever). So the doctor booked me off driving and surfing, yet again. When I have a fit, what happens to me at first is that I forget everything. My long term memory returns quite soon thereafter (within hours), but I find that my short term analytical memory takes about 2-3 months to return – if at all…
And this is how I started to design my new labels for the 2013 wines. I could not look at the computer due to the flickering screen. So I started making use of scissors, paint, Lino, pencil and old paper. And the result: I think I had a breakthrough in design, inspiration of Epileptic proportions.
So the drawing and design of my own labels came as a direct result of my epilepsy. And here’s the strange part which I cannot prove – I believe that something in my brain changed due to epilepsy. Before epilepsy I had no skill or desire to draw paint etc. Now I still don’t have the skill, but at least I like my labels! All 47 of them.